国内网页设计欣赏和解析（怎样理解网页设计）

本文目录

• 怎样理解网页设计
• 网页设计与配色经典案例解析的目 录

怎样理解网页设计

网页设计简单的说就是做网站、设计网站的页面、内容等。
书面一点的说网页设计就是一种建立在新型媒体之上的新型设计。它具有很强的视觉效果、互动性、操作性。能让信息在最大范围内被传播，资源共享。更有效的树立企业、公司各方面的形象。许多企业、公司都拥有自己的网站，他们利用网站来进行宣传、发布产品资讯、招聘等信息。比如一个企业、公司等想让他们的信息最有效的传播出去，他们就可以通过建立网站来发布消息。网页设计者根据用户的要求实现网站的功能性和视觉性。网页设计者就可以通过UI设计（User Interface，即用户界面）。就是你在浏览网页时，通过视觉看到的信息，这些都是需要设计的部分。随着互联网的发展，为满足用户的需求，我们各艺术设计学院都在不断的增强网页设计课程，为了更好的体现网页设计这一新型的设计特点，我们在个人观念上必须要有个性化的色彩，要知道网页设计优势在哪里，要把网站与浏览者连起来，这样才能体现网页设计作用和价值。
网页设计从早期的简单的文本页面到Flash再到现在的基于CSS的网页设计。网页设计也在随着时代变化。网页设计从简单到复杂，从庸俗到与众不同，也证明了网页设计越来越成熟。

网页设计与配色经典案例解析的目 录

第一篇 网页设计篇
序章
第1章 网页设计规划
1.1 为网站制定目标······················································5
1.1.1 对市场的预测和分析·······································5
1.1.2 网站的项目规划···············································5
1.1.3 网站建设···························································5
1.2 与客户的有效沟通··················································7
第2章 网页结构
2.1 栏目结构划分··························································9
2.1.1 规则的栏目组合方式·······································9
2.1.2 不规则的栏目组合方式·································15
2.2 网页版式划分························································16
第3章 网页创意和风格
3.1 网页的创意····························································19
3.1.1 创意是网页的灵魂·········································19
3.1.2 创意的方法·····················································22
3.2 网页风格································································28
第4章 网页视觉设计
4.1 网页布局································································30
4.1.1 网页的规格·····················································30
4.1.2 网页的Logo·····················································30
4.1.3 顶部通栏·························································33
4.1.4 网页文本·························································36
4.1.5 图像的设计·····················································40
4.1.6 为网页插入视频·············································54
4.2 网页构成································································54
4.2.1 点的应用·························································54
4.2.2 线的应用·························································57
4.2.3 面的应用·························································62
4.2.4 混和构成应用·················································65
第5章 网站推广和网络广告
5.1 网络推广································································68
5.2 网络广告································································68
5.2.1 GIF 广告···························································69
5.2.2 Flash 广告························································69
5.2.3 流媒体广告·····················································71
5.2.4 　网络广告欣赏···············································71
第二篇 色彩知识篇
第6章 网页配色的常见问题
6.1 缺乏主色调····························································75
6.2 文字能见度低························································75
6.3 增加视觉负担························································77
6.4 风格与主题脱离····················································80
第7章 色彩构成
7.1 认识色彩································································82
7.1.1 什么是色彩·····················································82
7.1.2 光·····································································82
7.1.3 色·····································································82
7.2 色彩与视觉····························································83
7.2.1 色彩三要素·····················································83
7.2.2 色调·································································84